What makes a brand feel expensive? | Honestly, It’s Business Ep. 36

In today’s episode, we’re covering what actually makes a brand feel expensive. Hint, it’s not just the colors, fonts, and logo.

Chapters:

  • 0:00 Intro
  • 0:53 Business Spotlight
  • 2:46 What makes a brand feel expensive?
  • 3:35 Expensive brands edit
  • 4:48 They make you feel like you have good taste
  • 6:14 They make things easy
  • 9:14 They don’t try to look expensive
  • 11:10 They don’t chase everyone
  • 12:03 The real test

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