Personal branding has become an empty buzzword, a term pushed by people who barely understand branding in the first place. Somewhere along the way, simply being human got turned into a business model. And instead of building real skills, creating value, or connecting authentically, too many people are stuck polishing an image that doesn’t actually mean anything. In this video, we unpack the term personal branding.
Read The Brand Called You by Tom Peters
Timestamps:
- 0:00 Personal branding?
- 1:36 Origins
- 2:37 Social media’s influence
- 4:23 The real definition
- 6:26 Can personal branding have meaning?
