The Green Lie: Branding Tricks That Mislead Consumers

In this video, we go over big companies that misled consumers into thinking they were sustainable brands through greenwashing and why this is important. Companies we cover are H&M, Coca Cola, BP, Starbucks, and Nestle. We also cover truly sustainable brands (Patagonia, Blueland, Allbirds, Ethique) if you’re looking for more eco friendly choices.

Timestamps:

  • 0:00 What is greenwashing?
  • 1:06 Big brands that greenwash
  • 4:00 Why does this matter?
  • 5:23 Brands that practice sustainability
  • 7:08 How to spot a sustainable brand

Free Brand Messaging Worksheet

Define Your Voice and Connect with Your Audience

More Free Resources

Let's Work Together

Big ideas start with a quick chat. Let’s talk!