So We Rebranded…Here’s Why | Honestly, It’s Business | Ep. 1

Thanks for watching the first episode of Barbara’s new show, Honestly, It’s Business! In this show, we cover running a business, building a brand, and the messy, sometimes hilarious reality that is being a creative business owner.

The first episode dives into why we rebranded Wicky Design to Wicky, and why so many businesses waste time and money on what they think is a rebrand. In reality, it’s usually just a logo update or a new website—nothing about the actual business changes.

Timestamps:

  • 0:00 Intro
  • 0:53 Hot Takes
  • 1:45 Trend or Trash
  • 2:42 Pro Tips
  • 5:26 Wicky Rebrand
  • 10:03 Rebrand or Refresh?

Free Brand Messaging Worksheet

Define Your Voice and Connect with Your Audience

More Free Resources

Let's Work Together

Big ideas start with a quick chat. Let’s talk!