Blair Kaplan of Philly Content Consultant sits down with Barbara to talk about how great content makes a more effective website.
Get in touch with Blair:
https://phillycontentconsultant.com
blair@phillycontentconsultant.com
Blair’s recommendations:
Microsoft Word:
https://www.microsoft.com/en-us/microsoft-365/word
Grammarly:
https://www.grammarly.com/
Constant Contact:
https://www.constantcontact.com/
Canva:
https://www.canva.com/
Timestamps:
- 0:00 Welcome, Blair!
- 0:46 Blair’s background
- 2:33 How long have you been in business?
- 4:35 Why is it important to have content before starting a web design?
- 7:00 Common misconception about hiring a copywriter
- 9:00 Blair’s copywriting process
- 12:06 How do you write for unfamiliar industries?
- 14:23 Marketing recommendations for after your website launch
- 19:56 Blair’s recommended tools and software
