Brand Strategy & Design
Brands That Break The Mold
Bold brand strategy and designs that take you beyond Canva and make your business easier to run.
Stop Blending In, Start Being Bold
Your business deserves more than templates
Cookie-cutter frameworks, AI tools, and ready-made solutions are making every brand look identical. If you want real results, you need to stand out.
At Wicky, we do things differently.
- No AI-generated shortcuts
- No generic templates
- No one-size-fits-all formulas
Instead, we design and develop a custom strategy that connects your brand to the right audience and showcases what makes you unique.
Not Just A Logo Design
Many people think branding is just visuals like a logo, but a strong brand starts with strategy. We don’t just design logos, we build a plan. We help you define your audience, identify where to reach them, and create the best path to connect.
With clear direction on messaging, photography, website strategy, social media, and marketing, you’ll know exactly how to grow. We help our clients increase revenue, streamline their operations, and get more time back in their day. Our goal is to turn your business into an asset, not just another job.
Our Services Include:
- Brand Strategy and Planning
- Brand Framework
- Logo Design
- Brand Style Guides
- Brand Messaging & Positioning
- Website Design & Marketing Material Design
Trusted By Brands Worldwide
We’ve helped hundreds of business in Philadelphia and abroad build brands that get noticed.
“Everything you’ve done to help me is so appreciated. I wouldn’t have gotten this far without you. Thank you so much for everything.”
– Jamie Lingerfelt, Branding Client
“Before the design phase began, Barbara and Mark spent a lot of time learning about my practice and understanding my vision for the firm.”
– Christine Benedum, Branding Client
“Thanks for all your guidance with the branding process over the last month. You are wonderful! Also, the new dashboard looks fantastic. ”
– Emily Hendershot, Branding Client
Frequently Asked Questions
Since 2014, we’ve helped hundreds of businesses build brands that drive revenue and simplify operations. Our streamlined process is built for speed and clarity, launching your brand in weeks, not months. We focus on efficiency because your time matters. Below are answers to some of the most common questions about our branding services.
How do I know if I need a rebrand?
A rebrand isn’t just about a fresh look. It’s needed when your current branding no longer represents your business, connects with your audience, or supports your goals. Unsure if that applies to you? Sign up for our brand and website audit, and we’ll review your current brand and provide a detailed assessment.
What is the difference between branding and a logo?
A logo is one piece of your brand. Branding includes the strategy, messaging, positioning, and visual system that shape how people perceive your business.
Is branding just for new businesses?
Not at all! If your business has grown or changed and your current branding no longer reflects what you do, a rebrand is the solution. We’ve helped many companies update their brand to match their current goals and can do the same for you.
How much does branding cost?
The average cost of a branding project is between $5,000 – $7,000. The price will vary based on your needs. After our initial consultation, we’ll provide you with a detailed estimate for the work we’ll be doing together.
How long does a branding project take?
Most branding projects take 6-8 weeks to complete, though timelines can vary based on scope and requirements. While we do our best to run an efficient, streamlined project, timelines greatly depend on your clear communication and timely collaboration throughout the project.
Do you offer payment plans?
Yes, we can split our branding projects in 2 payments. 50% upfront and 50% before launch.
What types of businesses do you work with?
We partner with small to mid-sized businesses across a wide range of industries, including financial services, nonprofit, medical, real estate, and retail. While our team is located in the Philadelphia area, we work with clients all over the world. Contact us to learn how we can support your business.
What's included in a branding package?
Your package usually includes brand strategy, logo designs, color and typography guidelines, brand guidelines, website design, and guidance for social media. Each package is customized to fit the unique needs of your business and may include additional elements if needed.
Is Website Design Included?
Yes. Branding projects include web design to ensure that everything launches cohesively.
Can you make tweaks to my existing logo?
We don’t offer one-off logo tweaks. Any adjustments to your existing logo are made only as part of a comprehensive brand strategy. We are not a logo design service, so please do not reach out for standalone logo changes or modifications.